The challenge
Sales consultants were spending too much time collecting basic details manually from inbound WhatsApp inquiries. Finance intent, trade-in status, and preferred model information were inconsistent at the point of handoff, slowing the path to a booked test drive.
What was implemented
- Rolled out WhatsApp qualification for inbound automotive leads across key model categories.
- Captured model interest, finance plan, trade-in details, and visit readiness automatically.
- Escalated qualified buyers to showroom staff with the conversation summary attached.
Operator note
“We started getting leads that were actually prepared for the next step, not just raw inquiries.”