The challenge
The brokerage was generating strong inbound demand, but brokers were losing momentum because many inquiries sat unworked during busy periods and after office hours. When leads were finally handed over, key details such as budget, community preference, and buying timeline were often inconsistent or missing.
What was implemented
- Deployed AI WhatsApp first-response workflows for new property inquiries.
- Captured buyer intent, budget range, location preference, and timing before broker takeover.
- Routed high-intent prospects to the right broker with a structured qualification summary.
Operator note
“The biggest change was lead quality at handoff. Brokers stopped starting from zero on every inquiry.”